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EDUCATION
- B.A. Psychology, Univ. of Colorado, Boulder, 1988 (G.P.A. =
3.96)
- Certificate in Web Site Design, Univ. of Colorado, Continuing
Education, 2003
- Certificate in Network Administration, Univ. of Colorado, Continuing,
2004
EXPERIENCE
Web Design, Marketing, and Ecommerce Specialist
Cedar Mesa Consulting, Boulder, CO (July 2005 to present)
- Design, update and promote websites and online stores
- Design, implement and analyze online marketing campaigns, including
targeted email campaigns, search engine optimization, and pay-per-click
advertising
- Design printed marketing materials, including logos, print ads,
banner ads, brochures, newsletters, business cards, and signs
- Write and edit marketing copy, including press releases, brochures,
newsletters, manuals, email marketing, advertisements, public
service announcements, and sales letters
- Create and edit audio and video promotions, including testimonials
and tutorials
- Edit and promote digital downloads of ebooks and teleclasses
- Increase search engine rankings through content improvement,
metatags, search engine submission, link exchange, affiliate advertising,
blogs and other means
- Design and maintain customer databases
- Design and manage affiliate programs
- Work with clients to determine their goals and visions for their
website
- Analyze success of marketing campaigns and produce reports to
monitor trends
- Develop advertising campaigns for businesses using Internet,
newspaper and broadcast media
Systems Administrator
National Center for Atmospheric Research, Boulder, CO (August 2001
to December 2005)
- Provided computer support as part of a team for over 120 users
- Installed, configured, upgraded and maintained laptops, desktops
and servers running Windows, Linux, Solaris and MacOS
- Diagnosed and repaired hardware, software, printer and network
problems
- Answered help desk questions through phone and email
- Designed and maintained websites and databases
- Performed data backups and restores
- Researched and installed OS patches and upgrades
- Created and managed user accounts
- Trained users in hardware and software use
- Wrote documentation for procedures, policies, and usage manuals
- Wrote scripts to automate tasks
- Compiled and installed new software
Administrative Assistant
National Center for Atmospheric Research, Boulder, CO (August 1999
to August 2001)
- Provided administrative support for scientific staff and visitors
- Monitored budgets and compiled monthly spending reports
- Designed and maintained websites and databases
Professional Research Assistant (Lab Manager)
University of Colorado, Boulder - Institute for Behavioral Genetics
(January 1987 to June 1999)
- Managed a research project studying computer-based remedial
reading programs for dyslexic children in the Boulder public schools
- Responsible for all aspects of maintenance for over 30 personal
computers, including hardware diagnosis and repair, software installation,
data backups, data transfer, and equipment inventory
- Transported and re-assembled computers systems at field research
locations
- Assisted with purchase of hardware, software, and other equipment
- Assisted in software design and testing
- Trained and supervised employees on use of computer hardware
and software
- Wrote manuals on software use and subject testing procedures
- Compiled data and performed statistical analyses
WEB DESIGN SKILLS
- Layout and Design: Dreamweaver, CSS, HTML hand-coding
- Graphics: Adobe Photoshop, Adobe Illustrator, XNView
- Server: Apache installation and configuration
- Scripting: PHP, JavaScript, SSI, Perl
- Database: MySQL, PHPMyAdmin
- Fantastico: OSCommerce, Wordpress, PHPlist, PHPBB
OTHER SOFTWARE SKILLS
- Database: MS Access, MySQL
- Email: Thunderbird, Netscape Messenger, Outlook, Eudora,
Pine, Elm, Mutt
- Graphics: Adobe Photoshop, Adobe Illustrator, XNView
- Miscellaneous: Symantec Ghost, various anti-virus and
anti-spyware applications
- Operating Systems: Windows 9x/NT/2000/XP, Mac OSX, Unix
(Solaris), Linux (RedHat, Fedora), MS-DOS
- Presentation: MS PowerPoint, Impress
- Scripting: Unix shell scripts, basic Perl and PHP, JavaScript
- Spreadsheet/Financial/Statistics: MS Excel, QuickBooks,
SPSS
- Text editing: Notepad, Wordpad, vi, pico, edt
- Web editing: Dreamweaver, FrontPage, Netscape Composer,
HTML coding
- Word-processing: MS Word, WordPerfect, OpenOffice
HARDWARE SKILLS
- Installation of FDDs, HDDs, motherboards, network cards and
other devices
- Troubleshooting hardware conflicts
- Maintenance and repair of printers, scanners and other peripherals
MARKETING SKILLS
- Click here for Laura's marketing
and public relations experience
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